General

The family is the centre of the social structure and provides a stabilizing influence for its members. In the north, generally only the nuclear family lives together; while in the south, the extended family often resides together in one house. The family provides both emotional and financial support to its members.

Appearances matter in Italy. The way you dress can indicate your social status, your family's background, and your education level. First impressions are lasting impressions in Italy. The concept of 'bella figura' or good image is important to Italians. They unconsciously assess another person's age and social standing in the first few seconds of meeting them, often before any words are exchanged.

Clothes are important to Italians. They are extremely fashion conscious and judge people on their appearance. You will be judged on your clothes, shoes, accessories and the way you carry yourself. Bella figura is more than dressing well. It extends to the aura your project too - i.e. confidence, style, demeanour, etc.

The primary religion in Italy is Roman Catholic. There are more Catholic churches per capita in Italy than in any other country. Although church attendance is relatively low, the influence of the church is still high. Many office buildings will have a cross or a religious statue in the lobby. Each day of the year has at least one patron saint associated with it. Children are named for a particular saint and celebrate their saint's day as if it were their own birthday. Each trade and profession has a patron saint.

The church promulgates hierarchy, which can be seen in all Italian relationships. They respect and defer to those who are older, those who have achieved a level of business success, and those who come from well-connected families